A Wine Romance

A Wine Romance

A new French wine called Soif du Coeur, meaning Thirsty Heart offers singles the chance to meet fellow wine lovers. The $6 bottle of wine has a code on the back label that becomes visible once the bottle is empty. (They look so happy, don't they?)

Buyers enter this code and their personal details on ...

... the Soif du Coeur website to find a match. The Bordeaux wholesalers, Omnivins and Chateau en Bordeaux, are using the offer on 35,000 bottles to promote their wines in Britain. The wholesalers hope to eventually launch the wines in the U.S., Canada and Russia.

What do you think of this approach to marketing? A loaf of bread, a jug of wine and thou (whom I found on the back of my jug).